Are you doing this one thing in your job search?

Want to know how to stand out from other applications in your job search?

Be sure to include a personalised cover letter.

Attached to your resume, it’s the simplest way to make a great first impression with the hiring manager or recruiter.


“The cover letter allows you to target the job and the employer in a very specific way, leaving the resume to market your skills, qualities and experience as a part of the bigger picture. Your resume then needs less tweaking with each application because the letter, which must be different each time, does that for you.”

Leanne Mackenzie, Working Parents Connect Recruitment Manager


A great cover letter doesn’t just repeat your resume in a shorter form, but instead tells the employer what it is about the job that is attractive to you and why you want to work for that employer.  It’s also a great opportunity to share the soft skills you can bring to the job and the company, and make a connection by letting them know a little about you personally.


Reasons why a cover letter is important

Regardless of the position you’re applying for, supporting your resume with a cover letter can really boost your chances of landing a job. Here are some reasons why cover letters are important:

First impressions

One of the most important functions of a cover letter is that it allows you to make a good first impression on the employer or recruiter and help frame the content of your resume. A well-written cover letter that highlights your best role-specific strengths can position you as an outstanding candidate among equally qualified applicants.

Show personality

Unlike a resume that is space-constrained, a cover letter allows you to elaborate on your personality traits. You can use it to demonstrate several positive personal qualities or soft skills such as leadership, self-motivation, and other traits that will add value to the company.

Showcase passion for the role

The simple exercise of writing a cover letter can also show how interested you are in working for an organisation. Writing a powerful letter that demonstrates an in-depth understanding of the role and the employer’s needs helps you stand out from the crowd and shows you will likely have a positive impact on the company.

A cover letter can also add context to your application. It provides the opportunity to elaborate on your previous roles, successes and challenges, and reasons for seeking new opportunities. These give the reader insights into your motivation and can positively influence your ability to progress to the next stage of the selection process.

Build a relationship with the employer

A compelling cover letter helps the employer understand your personality, professional accomplishments, and motivations, making it a powerful tool for building relationships. It lets you demonstrate how your career goals align with the company’s interests and your ambitions for the organisation when employed. Help the reader appreciate your unique combination of skills, experience, and personality traits by highlighting your most important accomplishments and how you will leverage them to make the position and the company a better place.

Showcase writing skills

A well-written cover letter can also showcase your writing skills. In most positions, employers value the ability to articulate your thoughts and put them down in coherent and easily understandable writing. It shows you have excellent communication skills, which are essential for effective workplace performance.


So if you aren’t already including a cover letter in your job application, give it a go and see the difference it makes!