About us

About Working Parents Connect

We are a team of working parents employed flexibly and remotely, proving that successful business outcomes don’t necessarily have to be measured by time spent in the office. Working flexibly allows our team to better balance our work and family commitments, and we understand that more than 85% of Australian parents are wanting this flexibility too.

We’ve combined our industry leading knowledge and recruitment expertise with a mission to advocate for real social change in this space. We want to see flexible working as the norm, we have challenged old-school policies and through our work we’ll connect hundreds of other parents with family-friendly employers and careers that enable them to be their best selves at work and at home.

Where it began

In 2012, JustMums Recruitment was launched to address a pivotal service gap in the market; a lack of specialist career support for working mothers. They were the first agency of its’ kind in Australia and successfully connected hundreds of working mums with flexible jobs, winning a string of awards for their work too. In 2018, JustMums acquired jobs board Working Mothers Connect, an online platform connecting job-seeking mothers with family friendly career opportunities and providing like-minded employers with the opportunity to advertise.

With a changing landscape of work, a focus on gender equality and a significant spike in the number of working dads contacting these brands for help, JustMums Recruitment and Working Mothers Connect merged and relaunched as Working Parents Connect in October 2019.

End2end Business Solutions

In 2023, Working Parents Connect were acquired by End2end Business Solutions which provides tailored HR and career management solutions for all aspects of the employee lifecycle.

With packages to suit the needs of individual businesses, End2end and Working Parents Connect now provide a complete people management solution.


We advocate for equal opportunities and outcomes for both mums and dads.


As working parents ourselves we understand your need for flexibility.


We partner with like-minded employers who truly support working parents.


Our brand is strong in a competitive market and candidates are drawn to our company values.


We tailor our recruitment services to suit your needs and our packages are flexible to suit all budgets.


We proudly challenge traditional workplaces and ways of working for the better.

Meet our Core Team

Erin Kefalas


With over 20 years experience in recruitment, business development and marketing (predominately in professional services), I joined JustMums Recruitment in February 2014. In my current role, I partner with family friendly employers on their advertising or recruitment campaigns to support their talent acquisition strategies – in addition to managing all marketing and business development initiatives across the business.


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