Unlock Your Employer Brand

Is your organisation a great place to work but your recruitment efforts are falling short?

Improving your employer brand could be the key to standing out and attracting top talent who are also the right fit for your team.

What is Employer Branding?

At its core, employer branding is the unique identity and reputation your organisation holds as an employer. It encompasses the perception that current and potential employees have about your company as a place to work. Think of it as your company’s personality and values as seen through the eyes of your workforce and job seekers.

A strong employer brand can not only help attract top talent but also help retain your current employees by creating a shared sense of values, leading to increased productivity, lower turnover costs, and a more positive workplace culture.

Why does having a strong employer brand matter?

According to LinkedIn research, a strong employer brand can:

  • help reduce an organisation’s turnover by up to 28%
  • reduce the cost to hire by 50% and
  • yield 50% more qualified applicants

For most companies, this can equate to millions of dollars in savings and reduced time to recruit.

At its core, an attractive employer brand enhances your company’s reputation, fosters employee loyalty, and drives innovation.

Let's unlock your employer brand!

Whether you’re a seasoned HR professional or a business leader looking to enhance your company’s talent acquisition efforts, we’ve put together a comprehensive guide designed to provide you with actionable insights and strategies to build your employer brand.

Here’s what’s inside

If your organisation is a great place to work, this guide will help you understand what employer branding is, why it matters and how to harness its power to build a strong team of exceptional employees – who love coming to work!

In this step-by-step guide we’ll cover:

Section 1: Understanding employer branding

Section 2: Building your employer brand

Section 3: Communicating your employer brand

Section 4: Measuring and evolving your employer brand


Simply complete the form below and we’ll email you a copy of our guide to get you started.

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Get yours now!

About Working Parents Connect


Working Parents Connect is a specialist recruitment agency dedicated to connecting return to work and working parents with flexible employment and specialist support services.

Our experienced team provide a range of recruitment, job advertising and marketing services to family friendly employers and promote flexible employment opportunities to our large network of over 75,000 parents in Australia and New Zealand.

We’ve combined our industry leading knowledge and recruitment expertise with a mission to advocate for real social change in this space. We want to see flexible working as the norm, and challenge old-school policies through our work.

Our goal? To connect parents and carers with family-friendly employers and careers that enable them to be their best selves at work and at home.


Find out more about our services here.

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